Online privacy: You need to work harder for that!

The cries for the right to privacy online grow louder each day, as do the harrowing tales regarding our loose grip on our ability to own our own data. But if a recent poll on Internet Evolution is any indication, we're not working all that hard to defend ourselves.
Responding to the question, "Do you think you do enough to protect your privacy online (e.g., disabling cookies, private browsing, etc.)?" here's how more than 150 Internet Evolutionaries responded:
While there were a fair amount of confident "Yesses" among the crowd (39 percent), the more-confident "No" crowd still took the plurality with 46 percent. Falling behind were those who aren't sure (12 percent), as well as those who don't seem to believe there's such a thing as online privacy (3 percent).
Last I checked, this privacy stuff was a big deal. Consumer groups are rushing to stand up for Web users; attorneys general are falling all over themselves to make sure we're protected; The Wall Street Journal recently published a worrying series about how much we're really giving away here; and even our own Steve Saunders tried to scare everyone with his report, Superhighway to Hell, about the rise of an identity-driven Web based on your data.

So why aren't we doing all we can to make sure we're protected? Is it laziness? A lack of knowledge as to how to protect our privacy, perhaps?

Or maybe the real problem is that there's no real adequate way to do "enough."
At least one reader, nathanwosnack, offered that up as a suggestion in a message board post: "Privacy is about managing the risks the best you can. Realizing you will never fully have it."